8 Best Online Digital Marketing courses: Paid and free 2022

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Digital marketing is a continually evolving field, which can be challenging to keep up with. Marketers and business owners need to stay on top of the latest trends to create a more effective strategy.

Digital marketing courses are an authentic way to make sure you’re always learning the latest information and trends in the field. This article will highlight the eight best online digital marketing courses in 2022 that you should take in order from beginner level all the way through advanced.

It is an ideal place to start for complete beginners. The Google Digital Marketing Course covers all the basics, starting with digital marketing definitions. Moving more complex concepts search engine optimization (SEO) and online advertising.

Google Digital Marketing Courses

You’ll get a certification from Google at the end of the course. Making you an official Google Partner.

The Online Digital Marketing courses are structured as follows:

  • Introduction to Digital Marketing
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC) Advertising
  • Google AdWords Fundamentals
  • Display Advertising and Remarketing
  • Mobile Marketing Tactics
  • Email Marketing
  • Social Media Marketing
  • Video Marketing
  • Google Analytics for Digital Marketing

SEMRUSH Academy Online Digital Marketing courses

SEMRUSH Academy designed digital marketers’ paid advertising. The course will cover all of the essentials you need to get off the ground with an effective affiliate marketing strategy, including setting up accounts on Facebook and Google AdWords. 

The site offers a certification program that can help you get more clients taken seriously in the digital marketing world.

The SEMRUSH Academy is structured as follows:

  • Email Marketing
  • Google AdWords Fundamentals
  • Adwords Express Campaigns (Free)
  • Facebook Advertising for Beginners ($25/month)
  • Search Engine Optimization (SEO) Strategies ($12.95/month)
  • Social Media Ads Master Class ($17.38/month-discounted yearly price of $199)
  • Google Analytics Certification Training ($25/month)
  • Paid Traffic Mastery Course ($997 one-time payment)
  • LinkedIn Ads: Targeting, Advertising & Optimization ($399/one-time payment)
  • Twitter Marketing: Paid and Organic Strategies ($299/one-time payment)
  • Instagram Marketing for Business ($299/one-time payment)
  • Online Marketing & SEO Certification Course ($399/one-time payment)
  • Certified Digital Marketer Masterclass ($499/one-time payment)
  • Digital Marketing Mastery Bundle:($699 one-time payment)
  • Advanced SEO Training & Tactics for 2019($199/one-time payment)

Please note only some courses are free. Others require payment for access. The certification is available without paying any money. You will need a premium membership if you want to see all of the course materials.

Udemy Digital Marketing Course

Udemy is an excellent online learning platform that provides courses on various topics. The digital marketing course offered by the site includes more than 120 lectures and 13 hours of content, Comprehensive.

One unique aspect of Udemy is that you can pay what you want for some products – including this digital marketing course.

The Udemy Digital Marketing Course is structured as follows:

  • Introduction to Digital Marketing
  • SEO for Beginners
  • Google AdWords Fundamentals
  • Facebook Advertising & Instagram Marketing
  • Twitter Advertising
  • LinkedIn Advertising
  • Email Marketing
  • Web Analytics Training
  • Video Marketing Tutorials

Please note course requires payment. It is possible to pay whatever you want for the certification.

Reliablesoft Academy Online Marketing Courses

Reliablesoft Academy is a site that focuses exclusively on digital marketing education. The courses are comprehensive and cover all essentials, from SEO to social media marketing.

Addition offers a certification program to help clients taken seriously digital marketing world.

The Reliablesoft Academy is structured as follows:

  • Introduction to Digital Marketing
  • Search Engine Optimization (SEO) Strategies
  • Pay Per Click Advertising, Facebook Ads, and Twitter Ads
  • Social Media Marketing Strategy for Businesses
  • Video Marketing with YouTube & Google Video Search
  • Email Marketing Techniques using MailChimp – Free Trial included!
  • Google Analytics Training
  • Web Analytics using Google Webmaster Tools
  • Online Reputation Management
  • Google AdWords Fundamentals
  • Advanced Google AdWords Strategies
  • Paid Traffic Mastery Course ($997 one-time payment)

Please note site requires payment to access the courses. You can get a certification for free by passing an exam.

HubSpot Online Marketing Courses

HubSpot is considered one of the leading platforms for digital marketing education. The courses offered by this site are entirely free. They do require certification after completion to prove that you have learned something from taking them.

The HubSpot Online Marketing Courses are structured as follows:

  • Marketing 101 – Free with Certification
  • Courses in this section are for absolute beginners
  • Email Marketing – Free with Certification
  • Social Media Advertising – Free with Certification
  • Search Engine Optimization (SEO) For Beginners-Free with Certification

HubSpot Academy is available which includes advanced courses like:

  • Marketing Metrics and ROI
  • Inbound Marketing – Free with Certification
  • Sales and CRM Integration-Free with Certification
  • Digital Advertising on Facebook, Instagram & Google Ads-Free with certification

Each course is free to access as it stands alone. A HubSpot account to get the most out of courses.
Please note site requires payment for access to the courses. A certification pays $199 to complete an exam.

Coursera (Digital Marketing Specialization by the University of Illinois)

The University of Illinois offers a comprehensive digital marketing specialization on Coursera. The specialization consists of five courses, complete all. Will earn a certificate from the university.

The Digital Marketing Specialization is structured as follows:

  • Marketing in a Digital World
  • Digital Marketing Channels: Planning and Optimization
  • Web Analytics and Big Data
  • Digital Marketing Strategy

The capstone for this specialization is a project where you will create a digital marketing plan for a real-world business.

Each course in this specialization is free to access. Need to pay $49 to get the certificate. Please note site requires payment access to the courses. You do not need a certificate.

Udacity Online Digital Marketing Course 

Google teaches the Udacity Digital Marketing course. The certificate costs $150. The lessons are entirely free to access. You do not need a certification to take the course.

The Udacity site offers two courses: “Digital Marketing” & “Marketing with Gmail.” Each of these classes has three units taught by Google instructors.

The courses are structured as follows:

  • Digital Marketing Course – Free with Certification
  • Marketing With Gmail – Free with Certification

Please note that this site requires payment for access to the courses. But you do not need a certification to take the course. Get a certificate only if you pass a quiz in each unit.

ClickMinded Digital Marketing Course

The ClickMinded Digital Marketing Course is offered by Rand Fishkin, the co-founder of Moz. The course costs $997. Need pass an assessment for each unit.

This course focuses on training students in all aspects of digital marketing, from SEO and SEM to social media advertising and content marketing. Each lesson contains a video lecture by Rand Fishkin himself and homework assignments that will help you learn how to work with different platforms.

The course is structured as follows:

  • SEO Training – Free
  • Paid Traffic Training – Paid
  • Email Marketing Training – Paid
  • Content Marketing Training – Paid
  • Social Media Marketing Training – Paid
  • Conversion Optimization Training-Paid

The course is designed for people who want to learn how to do digital marketing. Great for people who have some experience with digital marketing and want to take their skills to the next level.

Conclusion

The courses above are some of the best online digital marketing courses available. They range from beginner’s level to advanced material. Matter what your experience level might be, there’s something on this list for you.

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